Video Explainers
The showreels produced by our film studio are examples of how to effectively attract the attention of customers. Services, sales strategies for new products and the processes of creating them, including in harmony with the environment, are a frequent subject of various advertising animations. Not always effective, when an excess of information and images and the structure of the message obscures the right goal: to reach the customer and awaken his interest.
What is an explainer video?
So how do you present often complex issues in a way that is readable to everyone? Explainer video – a short, factual narrative, an engaging and engaging storyline and original, but often simple graphics. Uncomplicated, but pleasing to the eye and easy to read like one of our explainers produced for the FLOYX portal. Our experience in this field and the animated explainer videos we’ve produced show that it only takes a few tens of seconds to draw a potential viewer’s attention even to the ingredients of a product, an instruction manual or to understand a more complicated idea.
How should a product explainer animation influence the viewer?
To explain, to clarify, to convey content and imagery in a way that makes the whole video interesting and convinces you to watch it is not our only goal. An attractive explainer video production should also:
- keep viewers on your website or social media at least twice as long as before – time spent on the site has a direct impact on user engagement and their propensity to interact with your brand;
- induce purchase – a well-prepared product explainer animation can effectively present the advantages of a product, its unique features and the benefits of owning it, which directly translates into customers’ purchase decisions;
- significantly increase the number of conversions – conversion is a key indicator of the effectiveness of marketing activities. Explainer video, or animated instructional videos that clearly and accessibly demonstrate the value of an offer, can lead to higher conversion rates, both in terms of sales and other desired user actions;
- improve SEO search position – a properly optimized explainer video of a company with high quality can contribute to better search engine ranking. This will make your website more visible to potential customers, which increases the chances of gaining new audiences.
Why invest in explainer video?
Investing in an explainer video is not only a way to improve communication with customers, but also a tool to build brand image as innovative and audience-oriented. A short but succinct production of a company’s explainer video can effectively build trust, increase brand recognition and capture the uniqueness of products and services.
Don’t wait any longer – contact us and let us help you stand out in the market. Together, we will create explainer videos or showreels that transform complex concepts into accessible and engaging stories, helping your brand succeed. With How How your message will be clear, attractive and effective.
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