Who are corporate videos for? Large companies need materials that fairly present the scope of their business. Today, for most consumers, the primary medium is the Internet or television. Before buying a product or service, the presence of a company on the web is most often analyzed. Not only the opinions of other customers are important, but also the history of its founding, the way it operates and even its current development opportunities.

In addition, a corporate video will make it easier to work during various conferences or business meetings. Instead of a boring and repetitive multimedia presentation, you can surprise your audience with a several-minute film, telling about the company’s activities. Thanks to our innovative approach, we are sure to gain a lot in the eyes of clients, as well as potential investors or co-workers.

At our studio, we have been professionally producing corporate films for years. We strive to make each image video unique and present a different – engaging story. Our videos can be successfully used as a video showcase on the website, advertising during trade fairs, conferences or other business meetings. This is a creative way to arouse the audience’s interest in a modern form. The most important information about the company can then be presented in a short time. In addition, properly selected images and sound enhance the reception of corporate videos. An example? Of course. Below is a corporate film made for AMICA.

  1. What is a corporate film?

    FCorporate videos produced in our film studio help companies to significantly increase their revenue. Such videos make companies appear more credible, and customers are more likely to use their services. Corporate videos are a very broad term, and they can cover a variety of scopes. At How How we create, among other things:

    1. promotional corporate films – these types of messages are in the form of short advertising spots, the purpose of which is to present the potential of the client and its capabilities, the material will include all the elements of the business that distinguish the company from the competition;
    2. image and corporate films – these are materials that are most often created for business meetings with potential clients and partners, they broadly present the offer of products and available services, the purpose of image films is to show the size / strength of the company;
    3. employer branding videos – these are videos designed to attract potential employees, i.e. people interested in working for a particular company – friendly, engaging corporate material will encourage them to work for your company.

    Effective corporate videos

    Wanting to create effective and impressive employer branding or image films, we need to deeply understand your needs and requirements. Substantive knowledge of the functioning of the company will allow us to reliably develop a scenario, and thus create a production based on real images. Nowadays, communication with the consumer relies mainly on mutual online contact. Often, before a potential customer uses your services, he or she will first check information about you online. So it is worthwhile that they are presented in a condensed way, but at the same time interesting for the recipient. What does corporate video production look like?

    • pre-production – we create a detailed script and prepare materials for the realization of the project: appropriate equipment, set design, actors;
    • film production – realization of the corporate film in the presence of the owner or employees of the company and ongoing consideration of their comments;
    • post-production – the work of editing specialists, who take care of adding elements that enhance the positive reception of the film.

 

Creating a good corporate video is a huge challenge every time. We do our best to make sure that our clients are 100% satisfied with the implementation and our cooperation. Production of corporate films is a complicated undertaking. It requires a lot of work and the help of many specialists – including actors, editors, production designers, sound engineers. Our team consists of people who know their job and know how to use the potential of their knowledge and equipment. By choosing to work with How How, you are putting the image of your company in the best – safe hands. We will create what you need, in the shortest possible time and with complete consideration of your comments.

What are the distinctive features of the corporate videos produced at How How?

We treat each order entrusted to our company individually. We approach the production of corporate films with solid substantive and technical preparation. You can be sure that your film will be produced by the best specialists on the market! What do we take into account during production?

  • Target group – tailoring the video to potential audiences – you need to know to whom you are directing the video: customers, employees or partners, as this will allow you to create a specific and understandable message.
  • A good corporate video can’t be “over-played” – it should focus on presenting specific, reliable information, sometimes it’s worthwhile to keep it understated, which will force the viewer to take certain actions.
  • Emotion – a corporate film should arouse positive emotions and associations with the company in the viewer – emotions greatly influence important decisions in life.
  • Action – the purpose of a corporate video is to persuade the viewer to perform an appropriate action – concretized in the content of the material.

What else can we create for you?