Product videos

Are you interested in a short and effective message that attracts the attention of potential customers? This is product videos – one of the types of advertising in which the key role is played by the thing being sold. Today’s technological development allows you to create unique, creative images that momentarily attract the attention of the customer. Videos make it possible to present each item in a simple and interesting way in detail, along with details, the way it works or detailed features.

Professional product advertising – 360° animations and visualizations.

Thanks to our many years of experience in the industry, our company can produce product videos using a wide range of production techniques, which gives us great possibilities. We will be happy to create for you a product video in the form of  2D or 3D animation, enriched with additional graphic or text elements. Interactive packshots, based on a 360-degree view, which allow you to present the product from any perspective, are also very popular. Such visualizations are extremely interesting, attractive and effective for the audience, which allows to achieve excellent results.

Product videos make the customer perceive the presented goods as if he himself held them in his hands. He sees every detail, the smallest detail, design, rich colors, elegance and many other values that you, as an entrepreneur, want to show him. High-quality product videos also allow you to build a positive corporate image. The customer feels that your company is trustworthy, while the product range is from the top shelf. This will help you stand out significantly from the competition and increase sales. You can be sure that the animation created by us will not disappear in the clutter of other ads.

How do we work on your product video?

Video production at our How How studio begins with a consultation. We treat each order individually, avoiding ready-made patterns or schemes. What does the production of advertising videos include?

Analysis of the audience profile

The first step in our work is a thorough analysis of the audience profile. Knowing who will watch a product video is the basis of an effective message. We analyze the demographics, interests, as well as the needs of potential customers to tailor the content and style of the video to their expectations. This ensures that the product ad goes directly to the target audience, increasing the chances of positive reception and successful conversion.

Creating a script

Good video production begins with a well-developed script. Together we define the important product information to be conveyed in the video. The script includes all the necessary elements – from the introduction, to the development, to the ending, which often includes a call to action. Script development is a creative process in which we incorporate all your suggestions to make the video as authentic and engaging as possible.

Matching the sound and color scheme

The next step is sound and color matching. Choosing the right sound effects and color palette is the basis for consistency in your brand message. Background sound, music, sound effects and the narrator’s voice must harmonize with the visuals of the product video. A color scheme that reflects the brand identity helps build recognition and affects the emotional reception of the video.

Choice of voiceover

The narrator’s voice can significantly affect the reception of a product video, so we carefully select voiceovers for our projects. We take into account the tone of voice, diction and emotional expression to make the narration convincing and capture the viewers’ attention. It is the voice that can largely determine how advertising animations i promotional videos will be received by the audience.

Product presentation location

Deciding where to present the product is also an important part of our work. We choose locations for product videos based on the specifics of the product. It can be a professional studio, a production hall, or even an outdoor location. Each of these locations has its own unique advantages that can highlight features and create the right context for the presentation.

Why invest in product promotion?

Short product videos are now a standard, especially in the age of the Internet. They are increasingly used on websites, social networks and industry websites. They have great promotional potential, allowing the features of the goods to be presented in a concise and comprehensive manner. An investment in this form of communication is definitely worthwhile, as a properly made promotional video will bring your company significant benefits: increasing sales, boosting profits, strengthening brand recognition and building trust among customers. It is well known that the human brain processes images much faster than text. Therefore, instead of traditional descriptions, it is worth betting on visual presentation of products. Such a message will reach the audience faster and remain in their memory for longer. Modern technologies offer unlimited possibilities for video production, which is worth using in advertising activities.

How How – who do we create for and what do we offer?

Our How How film studio is not afraid of challenges. We take on even the most difficult tasks to provide our clients with the highest quality product videos. If you are looking for an experienced company, employing only qualified professionals, you are in the right place! When approaching an assignment, we always pay great attention to getting to know your brand and its audience, which allows us to create the right film message.

Let’s start working together!

Don’t wait, contact us now and let us help you grow your business. Our short product videos will bring you spectacular benefits, increase sales, strengthen brand recognition and build trust among your audience. As a result, you will gain loyal consumers who will be eager to return to your brand and recommend it to others. We invite you to work with How How – your partner in effective product promotion!