Polish fashion an element of choreography.

The theme of our campaign for the Poznan International Fair was a collective of Polish clothing manufacturers – Polska Moda. However, we decided to play this project not on the presentation of clothes or their details, but to tell a universal story about love through dance. For our project we invited Julia Adamczyk and Bartosz Wojcik finalists of the You Can Dance program, who not only danced but also prepared the choreography.

Plan filmowy – tancerze, fot. Jakub Wittchen

The process of creating this project required us to rehearse a lot. Starting with choreography rehearsals, which our dancers carried out both in rehearsal rooms in Warsaw and in the spaces in which we later shot. In addition, we organized a number of camera rehearsals thanks to which we could tame the space with the movement of dancers and camera.

Julia Adamczyk dance, photo by Jakub Wittchen

Bartosz Wojcik dance, photo by Jakub Wittchen

The spaces you can see in the film are the beautiful industrial halls of the Poznan International Fair. The photos were taken in halls 1 and 2, which are the oldest buildings in the complex. As part of this project, Poznan International Fair partnered with Jakub Wittchen, who took the photos of the campaign’s protagonists.

Julia Adamczyk i Bartosz Wójcik – MTP, photo by Jakub Wittchen

The end result

You are probably curious to know how the realization work on creating this film production turned into an actual commercial spot. Below are the effects of our work on set with the dancers.