TV or Internet broadcasting?
Have you wondered how much the position of television has changed since a few years ago in relation to the wider network? Just a few years ago if you wanted to watch your favorite series you had to wait a week for it. You’d set yourself a whole schedule for the day and week to watch what you liked often at hours hardly conducive to hygienic sleep.
Now you choose Netflix or HBO GO and pull in a whole series of episodes at once. The fact that your sleep is still severely compromised, but this is due to the fact that you consent to it yourself.
Watching TV
Freedom and a kind of freedom to choose to watch what you like at any convenient time means that television is slowly becoming a relic of the past. The situation is similar in the advertising market. Note that there is often a comical situation. For example, you are watching a match on TV (the fact that broadcasts of sports events are still the domain of TV). During the commercial break what do you do? Well, that’s what you do! You flip to your smartphone screen and watch something else next. This simple example illustrates how the media advertising market has changed, especially at the TV-Internet interface.
Analogous changes can be seen in the ad film production market. Already there is a clear trend of increasing budgets towards the Internet. Of course, there is still a huge number of people attached to television, but the clear trend can no longer be reversed.
We see this in our projects we do with a target corporation/brand, or in the case of doing a film project with an advertising agency. More and more film productions are being made with the network in mind. In addition to corporate and image films, which have long conquered the web zone, formats previously associated with television are being produced, such as advertising spots or commercials in 15-second or 30-second lengths. It should be noted that the specifics of the web are also animated productions. We see a great demand for such productions as advertising animations, animated music videos or the absolute star of the Internet, i.e. the so-called explainer videos. For example, an explainer realized for NASK:
An advantage of this type of animation is the relatively low cost, especially compared to live action films. Another advantage of this type of animation is the relatively short production time. The most important factor, however, is the possibility of presenting virtually any scenario. Only imagination can be the limitation.
