Explainer video – what is it? These are short animated videos that present complex issues, products or services in an accessible way. Thanks to the combination of narration, attractive graphics and dynamic form, explainer video effectively attracts the attention of the audience and facilitates understanding of the presented content.

explainer video

Why order an explainer video?

Now that we know what an explainer video is, let’s outline its key advantages.

• Increase audience engagement: explainer video keeps users’ attention for longer than traditional forms of content. As a result, viewers spend more time on your website or social media, which translates into more interest in your brand.
• Influence on purchase decisions: an effective product explainer animation not only presents the functionality and unique features of the product, but also highlights the benefits to the customer. This form of presentation builds trust and convinces potential customers to buy.
• Increase the number of conversions: a well-designed explainer video, tailored to the target audience, can significantly increase the conversion rate. This applies not only to sales, but also to other activities, such as newsletter sign-ups and event registrations.
• Improve search engine visibility (SEO): a high-quality explainer video, optimized for SEO, can improve a website’s position in search engine results. Attractive animation keeps users on the site for longer, which is a signal to search engine algorithms that the site offers valuable content.
• Building emotional engagement: explainer video is an excellent tool for building relationships with your audience. A visual message, combined with an appropriate soundtrack and a thoughtful script, can evoke emotions that are memorable.

What features should an effective explainer video have?

The content should be presented in a simple and clear manner, so that the viewer can easily understand the information presented. It is also important to have an aesthetically pleasing animation that matches the subject matter, which draws the eye and increases the viewer’s interest. The optimal length of an explainer video is usually 60-90 seconds. Such time allows you to convey key information without overloading the viewer. At the end of the video, it is a good idea to include a clear call to action, such as an incentive to visit the website or contact the company.

Floyx explainer video

Explainer video – what is it? Check it out for yourself!

Explainer video is an effective communication tool that conveys even the most complicated information in an accessible way. Thanks to their attractive form and clear message, these videos increase audience engagement, influence purchase decisions and improve brand visibility online. Investing in an explainer video can bring tangible benefits to your business.